Focalpoint Analytics is a knowledge discovery company that specializes
in the development of enhanced understanding through expertly performed
Long lists of statistical tests and algorithms tell you a company
is in the statistical processing business, not the Data Analysis business.
Pre-planned statistical processing and data tabulations are fine for
a surface examination of your data. However, most work of this nature
is performed by "stat-pack" technicians who know little
to nothing about your business. Expertise with statistical tools is
necessary, but the development of enhanced understanding is more
about the intersection of quantitative expertise with contextually
relevant knowledge and experience.
Companies that sell analytical services on the basis of a shopping
list of statistical tools are selling production statistical work,
not access to a well performed data analysis.
We are experts in the use of statistical tools so we are experts
in production statistical processing. However, our primary business
is the development of enhanced understanding, not mountains of tables
and esoteric statistical outputs. At Focalpoint Analytics your data
analysis is conducted by Dr. Robert Lunn, a senior data analyst
with thirty years of analytical experience across a wide spectrum
of products and services (see biography).
This site has two purposes. First, it serves to introduce our services
and analytical perspective. Second, it strives to educate people
in the analytical arts. Our approach is substantially different
from the perspective of the type of technical discussions you see
in quantitative course work. Quantitative course work is designed
to teach you how to use statistical tools. Our approach says that,
expertise in the use of tools, like a paint brush, does not qualify
someone to go out and paint a Mona Lisa.
The essence of data analysis is about the discovery of knowledge
and creation of enhanced understanding. Our first white paper Blind
Statistical Processing and the Illusion of Knowledge Part One: Under
Conceptualization - The Simple Model illustrates the danger
of automatically applying statistical algorithms without first looking
at the data and understanding the results in the context of the
business situation. Other papers are forthcoming. Over time, we
hope this web site will grow into a focal point for the art of data
analysis. We also hope to have some fun on this site.
If you are interested in our services, please send us an Email or
give us a call. We would love to hear from you.
Robert Lunn, Ph.D.
805 - 983 - 1825
We invite you to quote from the materials on this site. However, we
ask that if you use our ideas or materials, that you cite the source.
The citation format is : WWW.FocalpointAnalytics.com: Paper
name, Robert Lunn, Ph.D., Date.